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Releasing a novel in four parts at 99c a go? Sounds familiar. Also, I remember I was nervous as hell and you were one of the people who cheered me on. Hope it works for you!

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I was... and I was also one of those who found it mighty frustrating. I was on holiday at the time, read parts 1-3, and was irritated that I couldn't finish it before going home.

I decided against doing Mrs Patel this way, and probably won't use it for Yellow Flowers either. I concluded that this method probably works better for established writers with an existing fanbase who are eager to get their hands on anything they can as soon as they can.

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I'm reading a couple of stories in instalments at the moment, for the first time. I'm struggling with them, I think, because a schedule of regular episodes doesn't match how I like to read. I'm always reading a few books at once and I switch between them, but each time I read I read as much as I feel like reading of that particular book. Sometimes I'll read only minutes of something but sometimes hours; it depends what mood I'm in and how I feel about the story, it's pace and stage, as much as what time's available. If the episodes are short, only a couple of scenes, I can feel frustrated when I run out of road before I'm ready to stop reading. All in all I think it works better for me to just buy a complete story and have control over the portions. I think you're right as well about the impact of actually designing a story for specific instalments and completing the whole work before releasing any of it.

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Yeah, I totally get that: I'm the same way with my reading. My gut feeling is that episodic format can work well if you already have a following and your fans are avidly waiting for something for you: they'd rather have a little something than nothing at all, and they actually enjoy the masochistic anticipation of waiting for the next episode.

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